The 2026 Samcheok Beach SSUM Festival is a vibrant summer beach festival that combines music, romance, and excitement against the stunning backdrop of Samcheok Beach. Visitors can immerse themselves in a variety of performances, experiences, and delicious food, creating unforgettable summer memories for families, couples, and friends alike.

During the festival, enjoy food stalls featuring local specialties, photo zones, and diverse activity programs. Notable performances include Jeong In on July 24, YB on July 25, and Skull & Haha on July 26. A highlight of the event is the Drone Light Show on July 25 at 20:30, where 500 drones will light up the night sky, complemented by fireworks later that evening.

• Dates · July 24 – July 26, 2026
• Venue · Samcheok Beach
• Admission · Free (some experiences may have fees)
• Operating Hours · 18:00 - 23:00
• Getting there · Samcheok Beach → Google Maps
• Practical Tip · Arrive early (1-2 hours before performances) to secure parking, as it may fill up quickly during peak times.