The Yeongyang Pepper H.O.T Festival transforms Seoul Plaza into a vibrant marketplace celebrating the unique qualities of Yeongyang peppers. Visitors will be immersed in a lively atmosphere filled with the sights and sounds of local farmers showcasing their produce, making it a feast for the senses.

This festival features an exhibition and sale of agricultural products, a promotional exhibition hall, and various citizen participation experience events. Highlights include a special live broadcast of 'KBS 6시 내고향' on the first day, along with numerous booths presenting high-quality Yeongyang peppers and related products.

• Dates · August 27, 2026 – August 29, 2026
• Admission · Free
• Getting there · Subway Line 1 and Line 2, City Hall Station, Exits 5 and 6
• Ticketing · No specific ticketing information available
• Practical Tip · The event is family-friendly with activities for all ages, so consider using the subway to avoid walking in the heat.