The Seocho Music and Art Festival (SMAF) transforms the heart of the city into a vibrant cultural space, showcasing the passion and creativity of youth. This summer festival, now in its fourth year, takes place around the Seoul Express Bus Terminal, offering a lively atmosphere filled with music and art.

This year's festival features a unique blend of music and fashion, with the Day 1 (August 29) dedicated to a Live Music Stage and the Day 2 (August 30) showcasing a Fashion Show and Performance. Enjoy various programs that promise to deliver diverse experiences and joy to all visitors.

• Dates · August 29, 2026 – August 30, 2026
• Admission · Free
• Performance Times · 17:00 - 21:00
• Getting there · Line 3, 7, 9 at 고속터미널역 (Express Bus Terminal Station) → Google Maps
• Parking · Available at Seoul Express Bus Terminal parking lot, Central City parking lot, and Banpo Hangang Park parking lot (paid)
• One practical tip: Wear comfortable shoes for walking and consider bringing a mat and snacks for a picnic-like experience.