The Sancheong Herbal Medicine Festival is a vibrant celebration of Korea's rich herbal heritage, set against the backdrop of the pristine Jirisan region. Visitors will be immersed in the sights and sounds of traditional herbal medicine, with the aroma of various herbs filling the air, making it a unique experience that connects you to Korea's wellness culture.

This year's festival features hands-on experiences such as the Sancheong Herbal Pharmacy Experience and the Wellness Health Tour, allowing you to discover the benefits of local herbs. Dates: October 2, 2026 – October 11, 2026 · Admission: Free (some paid activities) · Venue: Donguibogam Village. Getting there: Sancheong Station → Google Maps. A practical tip: arrive early to enjoy the various activities without the crowds.