The Pyeongchang Hyoseok Cultural Festival is a vibrant celebration set against the backdrop of blooming buckwheat flowers, inspired by the literary works of Yi Hyoseok. Visitors will experience the lively atmosphere filled with performances, local delicacies, and a nostalgic marketplace that brings back memories of simpler times.

This year's festival features a variety of engaging programs including the theater performance of 'When Buckwheat Flowers Bloom', the 46th National Hyoseok Poetry Contest, and the 3rd Pyeongchang Buckwheat Flower Song Festival. Enjoy unique experiences like the Literature Train and Fire Pit Experience, along with opportunities for donkey and horse riding.

• Dates · September 4, 2026 – September 13, 2026
• Admission · Free
• Getting there · Free shuttle bus from Pyeongchang Station
• Ticketing · Official website
• Practical tip: Arrive early to avoid crowds, especially between 11 AM - 2 PM.